Program Information and Requirements
Course materials, audio lessons, video webinars and live Case Study workshop sessions in our online MBA in General Management programs are all 100% handled through the GeneralManagers.org Digital Learning Platform (the Lifelong Learning Center for successful General Managers). Although courses may have start and end dates, students have maximum flexibility within that time interval to access and complete assignments.
Students need a multimedia-capable personal computer, productivity software and Internet connection. Schools generally use either an in-house educational content distribution system or a standard system, such as Blackboard.
List of Common MBA in General Management Courses
Online MBA programs in marketing are generally structured around a set of core courses related to business management and elective courses that cover General Management.
Market Research Course
Students learn to gather, interpret and present information that help a business understand the consumers they are trying to reach. Sampling, surveys, research methodology and secondary sources are among the topics the course covers.
International Business Course
In this course students gain a better understanding of the opportunities and challenges that come with conducting business internationally. The cultural, political and economic factors that contribute to market conditions and influence consumer behavior are a primary focus of the course.
Business Marketing Course
This course examines the process of attracting and retaining a strong customer base to a company’s service offerings. Topics covered in the course include designing projects, delivering projects and managing customer expectations.
Career Information for MBA in General Management Graduates
An online MBA program with a specialization in General Management prepares students for positions as General Managers and Sales Managers. It may also enhance the career advancement prospects of working service management professionals. The U.S. Bureau of Labor Statistics projects that employment of General Managers will increase 13% from 2008-2018 (www.bls.gov). According to Payscale.com, as of 2010, beginning General Managers earned median salaries of $38,619-$56,969, while Sales Managers earned between $33,836 and $54,128 per year.