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Business Transformation Community

Ethical Principles

Every General Manager who joins the GeneralManagers.Org must pledge to abide by these Ethical Principles and Code of Ethics. This Pledge is recorded on our website and available to the public via a Registered GM record.

Ethical Principles:


General Managers will maintain high standards of competence in their work.


General Managers will represent themselves in an honest and fair manner, being cognizant of their particular competencies and limitations.

General Managers strive to be aware of their own belief systems, values, needs, and limitations and the effect of these on their work. To the extent feasible, they attempt to clarify for relevant parties the roles they are performing and to function appropriately in accordance with those roles.

Professional Responsibility

General Managers will uphold standards of ethical conduct that reflect well on the individual General Manager as well as the profession at large.

Respect for People’s Rights and Dignity

General Managers will treat clients with dignity and respect being aware of cultural differences, and the client’s right to autonomy, privacy, and confidentiality.

General Managers accord appropriate respect to the fundamental rights, dignity, and worth of all people. They respect the rights of individuals to privacy, confidentiality, self-determination, and autonomy, mindful that legal and other obligations may lead to inconsistency and conflict with the exercise of these rights. General Managers are aware of cultural, individual, and role differences, including those due to age, gender, race, ethnicity, national origin, religion, sexual orientation, disability, language, and socioeconomic status.

General Managers try to eliminate the effect on their work of biases based on those factors, and they do not knowingly participate in or condone unfair discriminatory practices.