business-model-building-generalmanagers.org

In order to increase the revenues of your business it is essential to build an effective strategy, but with the changing trends the significance of an effective business model is even more significant. Strategy has been the primary building block of competitiveness over the last few years, but in the coming future the need of an operative business model cannot be denied.  A study by the Institute of Business Model (IBM) showed that majority of senior management were of the view that designing an Innovative business model is extremely essential. With the changing trends in business markets a number of companies are modifying their business model or even revamping them completely. Due to global recession and economic slowdown, the developed countries are compelling the firms to bring about innovation in their business models.

With the advent of business model innovations many organizations have not only successfully transformed their position is term of value, but also build up their organization structure which has attracted a large number of customers. In most of the cases when any organization is experiencing downfall, the only savior is “Innovation”. In simple words Innovations refers doing something which has not been done before, in a more efficient way which will be able to produce better outcomes. A number of times clasping new and innovative ideas can result in increased profits and gaining new customers. It is not necessary that Innovation should be a world-changing invention. It can be a simple idea which can enhance the proficiency and effectiveness.

With the fluctuating markets drifts, it is extremely important that companies align their strategy with the changing technology requirements. This will also increase value and profits.  On the contrary most of the studies indicate that in practice majority of the companies are not capable of designing an innovative business model and test their results. However the actual outcomes of a business model can only be tested if they are successful in the market. Few studies indicate that if the business models are designed while keeping in view innovative procedures, outcomes are much better. Research shows that if companies contest with each other through business models, the result cannot be comprehended. This is because the actual outcomes are different than the prepared models. The most important reason that such business models fails is due to this sole reason that working on your own, without external inputs leads to wrong conclusions. Decisions made in this way generally lead to poor results. The vigorous elements of new business models should not be overlooked.

After analyzing the successful models of various companies like Microsoft, eBay, and Facebook many senior officials have realized the importance of bringing in innovation is their old existing business models. If the right choice about introducing new technology ideas in your business are incorporated, excellent results can be achieved. It is essential to make the required changes in old business models to create good business models for sustainable future. Revenues can be increased through inclusive models in any business. If such models are followed they are able to create an effective cycle, which will produce long lasting results. Only those companies are successful who can follow these effective cycle, in turn enhancing their productivity. An effective business models explains how any company or business works, conducts various functions and plans the activities. It should be able to explain the needs of the customer, what is your way of execution your plans and how much value is actually provided through your services.

Uzma Akbar is an ardent researcher, with a few International publications to her name. She is young scholar, who has also been awarded with Dean’s Roll of Honor in her Bachelor’s degree. She gained some teaching experience of the assigned subjects in NUST, which is one the most prestigious institution of Pakistan. She also mentored students to achieve their academic goals and assisted them in research oriented projects. Her areas of interest include Project Management, Entrepreneurship, Total Quality Management and Business planning.